VENTURE CAPITAL / PORTFOLIOprivate Equity / PORTFOLIO

Lexer

Lexer is a retail customer data platform that connects and enriches every transaction, engagement and service record into a single profile. Marketing, store and service teams use its predictive analytics, segmentation and clienteling tools to see who every shopper is, target campaigns and deliver personalised experiences online and in-store. Easy integrations, live dashboards and secure APIs let brands activate value from day one.

Five V Capital invested because Lexer’s platform pairs deep customer insights with plug-and-play execution. Its products embed across sales, marketing and service workflows, driving omnichannel engagement and measurable ROI. A focus on retail positions the platform to capture a global shift towards deliver exceptional, tailored customer experiences.

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NUMBER OF EMPLOYEES

HEADQUARTERS

Melbourne, Australia

ownership

Minority

Stage of investment

Series B

key initiatives

Scale-Up

key contact

Chris Gillings

industry

Retail SaaS, Data

investment date

July 2021