Lexer is a retail customer data platform that connects and enriches every transaction, engagement and service record into a single profile. Marketing, store and service teams use its predictive analytics, segmentation and clienteling tools to see who every shopper is, target campaigns and deliver personalised experiences online and in-store. Easy integrations, live dashboards and secure APIs let brands activate value from day one.
Five V Capital invested because Lexer’s platform pairs deep customer insights with plug-and-play execution. Its products embed across sales, marketing and service workflows, driving omnichannel engagement and measurable ROI. A focus on retail positions the platform to capture a global shift towards deliver exceptional, tailored customer experiences.