VENTURE CAPITAL / PORTFOLIOprivate Equity / PORTFOLIO

Particular Audience

Particular Audience provides eCommerce businesses witha no-code AI-powered personalization layer. Powered by billions of data points and the latest in AI and Big Data technology, Particular Audience API works by integrating with the online retailer’s website to drive the retail websites recommendation engine. The Particular Audience API is a hosted personalization service, used by some of the largest retailers in the world, allowing retailers to create a personalization experience synonymous with Netflix, Amazon and Spotify.

In addition to this platform, brands are able to promote items to in-market consumers within personalization on retailer properties, a lucrative channel for brands and a new high margin revenue stream for retailers.

Particular Audience was founded in Sydney in 2018 by James Taylor, and has operations spanning Australia, the UK, Canada and Vietnam.

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NUMBER OF EMPLOYEES

40

HEADQUARTERS

Sydney

ownership

Minority

Stage of investment

Series A

key initiatives

Scale-Up

key contact

Ed Bigazzi

industry

eCommerce Saas

investment date

August 2021